Lenny Niemeyer created the outfits athletes will be using at Olympic Games Opening and Closing Ceremonies.


The fashion designer said creating a uniform for athletes that could be 1.5m to over 2m tall has been a challenge. It took her and the designers’ team 15 days to decide on a pattern that could translate Brazil’s wildlife and coast, while also making the uniform timeless and classic. “Something that can still look fashionable and beautiful to anyone in 10, 20, 30 years’ time,” she said. Uniform design drew inspiration from nature and from all the diversity offered by Brazil. The uniforms show the green, blue and yellow colors of the National Flag and printed fabrics alluding to tropical birds and flowers.  Light fabrics flow with the wind and sand hues are also seen on the uniforms in a reference to our immense coastline.




“Nothing has ever been as exciting in my career as imagining 1,600 athletes wearing my outfits before the eyes of one billion viewers. Just the thought of it makes me thrill,” Lenny said. The team’s female athletes wore her vibrant green printed dresses with navy blazers, and the male athletes also wore the blazers with white button-down shirts and khakis. Niemeyer’s designs were meant to evoke the “carioca” lifestyle, meaning one who lives in Rio.






Comfort was also an important feature for Lenny Niemeyer, who choose such fabrics as cotton and spandex. “[The uniform] looks so much like Brazil. It’s comfortable to wear and you find it’s superb, we feel so good in it,” said canoe athlete Ana Sátila. “The excitement of walking into a packed stadium will be amazing. Knowing that we’ll have the best in clothing will be just perfect. It’s like we’re at the top,” said Sátila, who will be appearing in her second Olympics.

Neimeyer isn’t just known for her signature ready-to-wear and swimwear. She recently partnered with Best Western to help design its upscale Premier Barra resort, located on Rio’s Barra Beach. While not directly related to Brazil’s breakout architect Oscar Niemeyer, a forefather of Modernist architecture, the designer’s husband is his nephew.


From Leblon to Copacabana, Lenny Niemeyer proudly carrying the Olympic  torch, heading for Maracana Stadium

Source: Agência Brasil / Lenny Niemeyer Instagram Account


You May Also Like

One comment

Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

Leave a Reply